**Brief – more like a shopping list than a letter to Santa Claus**
 
 
<text-justify>A poorly written brief is the first step towards a gap between expectations and the actual result. If you treat a brief as a collection of ideas “that would be useful” instead of a specific action plan, you end up with a wish list, not a roadmap.</text-justify>
 
<text-justify>A good brief should be to a software house what a shopping list is to a chef. It should contain what is necessary, presented in a form that leaves no room for interpretation.</text-justify>
 
<text-justify>What should it include?</text-justify>
<ol>
<li>A description of the company and its business model - a store with its own warehouse is different from a marketplace with integrations on the supplier side.</li>
<li>The project's goal and measurable expectations - e.g., shortening the purchase time, improving mobile conversion by 20%, implementing a new checkout by the end of Q3.</li>
<li>Description of the features you need - and those you don't want – “promotion module with quantity restrictions” is specific, “something to sell better” is not.</li>
<li>Current status - a functioning store, MVP, Figma project, or just an idea – this makes a huge difference to the estimate.</li>
<li>Deadline – hard or soft? - does the launch have to happen before Black Friday, or is it more about optimization in Q4?</li>
<li>Scope of competition (if there is a tender) - clear information on whether the agency is talking to you as the only one or whether it is part of a wider selection.</li>
<li>Preferred cooperation model - permanent team, sprint billing, fixed price.</li>
<li>Budget or range - even an approximate range. Without this, you may receive offers that vary by several hundred thousand euros.</li>
<li>Additional criteria for selecting a supplier - e.g., experience with Magento 2, UX competencies, ability to conduct workshops.</li>
</ol>
 

![img 1.png](/uploads/img_1_1c3df89d5e.png)

 

**Don't start the conversation with the budget**
 
 
<text-justify>Starting conversations with the amount often <orange>leads to simplified “below-the-limit” estimates</orange>, without any actual reference to the scope. At ClawRock, we first analyze the brief, and if it is specific, we are able to prepare an estimate without knowing the budget.</text-justify>
 
<text-justify>Only after this stage do we compare the assumptions with the client's capabilities. If optimization is needed, we recommend what to move, what to give up, and what to leave for the next iteration. Thanks to this, <orange>the offer is based on analysis</orange>, not on adapting to the expected number.</text-justify>
 

**Daily communication – it's not just about tools**
 
 
<text-justify>Tools are secondary. Slack, Teams, and ClickUp are just environments. What really impacts the project is how the e-commerce team uses them.</text-justify>
 
<text-justify>The most common mistakes:</text-justify>
<ul class="disc">
<li>agreements recorded only during meetings or in private messages,</li>
<li>feedback posted in a casual thread, without context,</li>
<li>delayed responses or lack of decisions, even though the task is pending,</li>
<li>changes communicated after the fact, without explanation.</li>
</ul>
 
<text-justify>Effective communication is communication that is:</text-justify>
<ul class="disc">
<li>assigned to a specific task (e.g., as a comment in a project tool),</li>
<li>easily accessible to everyone involved,</li>
<li>based on rapid information flow, but with documentation preserved.</li>
</ul>
 
<text-justify>At ClawRock, we mainly work on Slack and ClickUp. Agreements go directly to tasks and are not lost in conversations. If the client uses other tools, we adapt, but we stick to one rule: <orange>communication must be centralized</orange>, not scattered.</text-justify>
 
<text-justify>Meetings are held when there is actually something to discuss. We don't do daily meetings for the sake of ritual – if there are no obstacles, the team works without unnecessary breaks.</text-justify>
 
<text-justify>An e-commerce team that knows its priorities, responds to questions, and documents decisions really speeds up the project. A software house can support the process – but it cannot replace communication on the client's side.</text-justify>
 

**Who makes decisions on the client side?**
 
 
<text-justify>One of the biggest mistakes in e-commerce projects is blurred decision-making. In practice, it looks like this: someone assigns a task, someone else gives feedback, and yet someone else undermines it. The result? The implementation team either does double the work or waits with their hands up.</text-justify>
 
<text-justify>The client's team should clearly establish:</text-justify>
<ul class="disc">
<li>who approves the directions (design, architecture, UX)</li>
<li>who evaluates the execution</li>
<li>who decides what is “good enough” and what needs to be improved.</li>
</ul>
 

![img 2.png](/uploads/img_2_e5c7646f2a.png)

 

**Feedback that doesn't set the project back two sprints**
 
 
<text-justify>“Make it prettier,” “it doesn't feel right to me,” “maybe blue would be better” – <orange>feedback like this doesn't give the team any information</orange> and can effectively delay the schedule. General, vague, or brief-irrelevant comments cause the team to guess instead of act.</text-justify>
 
<text-justify>Good feedback has four characteristics:</text-justify>
<ol>
<li>It refers to a specific element (“CTA on the shopping cart page” instead of “something at the bottom of the page”).</li>
<li>It includes a reason (“users can't see it because it blends in with the background”).</li>
<li>It has direction (“a more contrasting color – e.g., navy blue instead of gray”).</li>
<li>It does not contradict previous agreements.</li>
</ol>
 
<text-justify>How you formulate feedback directly affects the pace of work. Precision shortens the path. Generalities lengthen it. You may not know how to name what you are thinking – in that case, <orange>it is worth describing what specifically bothers you and why</orange>. The technical team does not need a ready-made proposal, but a clear problem to solve.</text-justify>
 

**Demos and changes – how to maintain pace without disrupting the sprint?**
 
 
<text-justify>Demos are used <orange>to check whether what has been created corresponds to previous agreements</orange>. If every presentation ends with a change in concept, it means that decisions were not made at the briefing or workshop stage.</text-justify>
 
<text-justify>Changes are natural – but the way they are implemented directly affects the pace. At ClawRock, we work to ensure that:</text-justify>
<ul class="disc">
<li>they go to the backlog, not sideways to the team,</li>
<li>they have an estimated impact on the schedule and budget,</li>
<li>they are prioritized together with the client.</li>
</ul>
 
<text-justify>Not everything requires an immediate response. It is worth separating corrections that actually block the project from those that can be postponed to the next sprint.
In practice, a seemingly simple change can trigger modifications in many places in the system – especially with Magento, where the frontend is often linked to the backend or external integrations.
</text-justify>
 

![img 3.png](/uploads/img_3_b066db2ecb.png)

 

**How much do changes cost?**
 
<ul class="disc">
<li>Moving a button may mean not only a CSS correction, but also interference with the template or module logic.</li>
<li>Changing a label may require going through the entire testing and implementation process.</li>
<li>A correction in one place may force adjustments in others, e.g., in the API, mobile version, or data layer.</li>
</ul>
<text-justify>At ClawRock, <orange>we treat each correction as a separate task</orange> – we assess its impact and decide whether to implement it now or put it in the queue. This allows us to avoid sprint paralysis and make better use of the team's time.</text-justify>
 
<text-justify>A simple filter for each change:</text-justify>
<ul class="disc">
<li>Does it affect the user, conversion, or logic?</li>
<li>Does it concern a feature that has already been planned or approved?</li>
<li>Does it need to be implemented now, or can it wait?</li>
</ul>
 
<text-justify><orange>If at least one answer is “yes”</orange>, the change should go through planning and be given a specific priority.
<orange>If not, it is worth postponing it and returning to it after the current sprint is complete</orange>. This way, the team does not lose its rhythm, and the project does not start to drift under the influence of individual impulses.</text-justify>
 
<text-justify>Most difficulties in e-commerce projects stem not from technology, but from incomplete or delayed communication. <orange>Clear agreements, quick responses, and precise decisions make a bigger difference</orange> than the stack of tools used.</text-justify>
 
<text-justify>If you are looking for a team that works this way, <orange>contact ClawRock</orange>.</text-justify>

small_effective communication cover.png

thumbnail_effective communication cover.png

effective communication cover.png

**Brief – bardziej jak lista zakupów niż list do świętego mikołaja**
 
 
<text-justify>Źle napisany brief to pierwszy krok do rozjazdu między oczekiwaniami a realnym efektem. Jeśli traktujesz brief jak zbiór pomysłów „co by się przydało” zamiast konkretnego planu działania – kończysz z wishlistą, a nie roadmapą.</text-justify>
 
<text-justify>Dobry brief ma być dla software house’u tym, czym lista zakupów dla kucharza. Ma zawierać to, co niezbędne, podane w formie, która nie zostawia miejsca na interpretację.</text-justify>
 
<text-justify>Co powinno się w nim znaleźć?</text-justify>
<ol>
<li>Opis firmy i model biznesowy - sklep z własnym magazynem to co innego niż marketplace z integracjami po stronie dostawców.</li>
<li>Cel projektu i mierzalne oczekiwania - np. skrócenie czasu zakupu, poprawa konwersji mobile o 20%, wdrożenie nowego checkoutu do końca Q3.</li>
<li>Opis funkcji, których potrzebujesz – i tych, których nie chcesz - „moduł promocji z ograniczeniem ilościowym” to konkret, „coś żeby lepiej sprzedawać” już nie.</li>
<li>Stan obecny - działający sklep, MVP, projekt w Figma czy tylko idea – to robi ogromną różnicę dla estymacji.</li>
<li>Deadline – twardy czy miękki? - czy premiera musi się wydarzyć przed Black Friday, czy chodzi raczej o optymalizację w Q4.</li>
<li>Zakres konkurencji (jeśli trwa przetarg) - jasna informacja, czy agencja rozmawia z Tobą jako jedyna, czy to element szerszej selekcji.</li>
<li>Preferowany model współpracy - stały zespół, rozliczenie sprintami, fixed price.</li>
<li>Budżet lub widełki - choćby przybliżone widełki. Bez tego możesz dostać oferty rozjeżdżające się o kilkaset tysięcy euro.</li>
<li>Dodatkowe kryteria wyboru dostawcy - np. doświadczenie z Magento 2, kompetencje UX, możliwość prowadzenia warsztatów.</li>
</ol>
 

![img 1.png](/uploads/img_1_1c3df89d5e.png)

 

**Nie zaczynaj rozmowy od budżetu**
 
 
<text-justify>Rozpoczynanie rozmów od kwoty często <orange>prowadzi do uproszczonych wycen „pod limit”</orange>, bez faktycznego odniesienia do zakresu. W ClawRock analizujemy najpierw brief, jeśli jest konkretny, jesteśmy w stanie przygotować estymację bez znajomości budżetu.</text-justify>
 
<text-justify>Dopiero po tym etapie porównujemy założenia z możliwościami klienta. Jeśli potrzebna jest optymalizacja – rekomendujemy, co przesunąć, z czego zrezygnować, co zostawić na kolejną iterację. Dzięki temu <orange>oferta wynika z analizy</orange>, a nie z dostosowania się do oczekiwanej liczby.</text-justify>
 

**Codzienna komunikacja – nie chodzi tylko o narzędzia**
 
 
<text-justify>Narzędzia są wtórne. Slack, Teams czy ClickUp to tylko środowisko. Rzeczywisty wpływ na projekt ma to, jak z nich korzysta zespół e-commerce.</text-justify>
 
<text-justify>Najczęstsze błędy:</text-justify>
<ul class="disc">
<li>ustalenia zapisane tylko na spotkaniu lub w prywatnych wiadomościach,</li>
<li>feedback wrzucony w luźny wątek, bez kontekstu,</li>
<li>opóźnione odpowiedzi lub brak decyzji, mimo że zadanie czeka,</li>
<li>zmiany komunikowane po fakcie, bez wyjaśnienia.</li>
</ul>
 
<text-justify>Skuteczna komunikacja to taka, która jest:</text-justify>
<ul class="disc">
<li>przypisana do konkretnego zadania (np. jako komentarz w narzędziu projektowym),</li>
<li>łatwo dostępna dla wszystkich zaangażowanych,</li>
<li>oparta o szybki obieg informacji, ale z zachowaną dokumentacją.</li>
</ul>
 
<text-justify>W ClawRock pracujemy głównie na Slacku i ClickUpie. Ustalenia trafiają bezpośrednio do zadań, nie giną w rozmowach. Jeśli klient korzysta z innych narzędzi – dostosowujemy się, ale pilnujemy jednej zasady: <orange>komunikacja musi być centralna</orange>, nie rozproszona.</text-justify>
 
<text-justify>Spotkania odbywają się wtedy, gdy faktycznie trzeba coś omówić. Nie robimy daily dla samego rytuału – jeśli nie ma blokad, zespół pracuje bez zbędnych przerw.</text-justify>
 
<text-justify>Zespół e-commerce, który zna swoje priorytety, reaguje na pytania i dokumentuje decyzje, realnie przyspiesza projekt. Software house może wspierać proces – ale nie zastąpi komunikacji po stronie klienta.</text-justify>
 

**Kto podejmuje decyzje po stronie klienta?**
 
 
<text-justify>Jednym z największych błędów w projektach e-commerce jest rozmyta decyzyjność. W praktyce wygląda to tak: ktoś zleca taska, ktoś inny daje feedback, a jeszcze ktoś inny go podważa. Efekt? Zespół wdrożeniowy robi podwójną robotę albo czeka z rękami w górze.</text-justify>
 
<text-justify>Zespół po stronie klienta powinien jasno ustalić:</text-justify>
<ul class="disc">
<li>kto zatwierdza kierunki (design, architektura, UX)</li>
<li>kto ocenia wykonanie</li>
<li>kto decyduje, co jest „wystarczająco dobre”, a co trzeba poprawić.</li>
</ul>
 

![img 2.png](/uploads/img_2_e5c7646f2a.png)

 

**Feedback, który nie cofa projektu o dwa sprinty**
 
 
<text-justify>„Zróbcie ładniej”, „to mi jakoś nie gra”, „chyba lepiej by było na niebiesko” – <orange>taki feedback nie daje zespołowi żadnych informacji</orange> a może skutecznie opóźnić harmonogram. Komentarze ogólne, niedookreślone albo oderwane od briefu powodują, że zespół zgaduje, zamiast działać.</text-justify>
 
<text-justify>Dobry feedback ma 4 cechy:</text-justify>
<ol>
<li>Odnosi się do konkretnego elementu („CTA na stronie koszyka” zamiast „coś na dole strony”).</li>
<li>Zawiera powód („użytkownicy tego nie widzą, bo zlewa się z tłem”).</li>
<li>Ma kierunek („bardziej kontrastowy kolor – np. granat zamiast szarości”).</li>
<li>Nie zaprzecza wcześniejszym ustaleniom.</li>
</ol>
 
<text-justify>To, jak formułujesz feedback, bezpośrednio wpływa na tempo prac. Precyzja skraca ścieżkę. Ogólniki ją wydłużają. Może być tak, że nie wiesz, jak nazwać to, o czym myślisz - <orange>wówczas warto opisać, co konkretnie przeszkadza i dlaczego</orange>. Zespół techniczny nie potrzebuje gotowej propozycji, tylko jasnego problemu do rozwiązania.</text-justify>
 

**Demo i zmiany – jak zachować tempo bez rozwalania sprintu?**
 
 
<text-justify>Demo służy do <orange>sprawdzenia, czy to, co powstało, odpowiada wcześniejszym ustaleniom</orange>. Jeśli każda prezentacja kończy się zmianą koncepcji, to znaczy, że decyzje nie zapadły na etapie briefu albo warsztatów.</text-justify>
 
<text-justify>Zmiany są naturalne – ale ich sposób wprowadzania wpływa bezpośrednio na tempo. W ClawRock działamy tak, żeby:</text-justify>
<ul class="disc">
<li>trafiały do backlogu, nie bokiem do zespołu,</li>
<li>miały oszacowany wpływ na harmonogram i budżet,</li>
<li>były priorytetyzowane wspólnie z klientem.</li>
</ul>
 
<text-justify>Nie wszystko wymaga natychmiastowej reakcji. Warto oddzielić poprawki, które faktycznie blokują projekt, od tych, które można odłożyć na kolejny sprint.
W praktyce pozornie prosta zmiana może uruchomić modyfikacje w wielu miejscach systemu – szczególnie przy Magento, gdzie frontend często wiąże się z backendem lub zewnętrznymi integracjami.
 
 

![img 3.png](/uploads/img_3_b066db2ecb.png)

 

**Ile kosztują zmiany?**
 
<ul class="disc">
<li>przesunięcie przycisku może oznaczać nie tylko korektę CSS, ale ingerencję w szablon lub logikę modułu</li>
<li>zmiana etykiety może wymagać przejścia całego procesu testów i wdrożeń,</li>
<li>poprawka w jednym miejscu może wymusić dostosowania w innych, np. w API, wersji mobilnej lub warstwie danych.</li>
</ul>
<text-justify>W ClawRock, <orange>każdą poprawkę traktujemy jako osobne zadanie</orange> – oceniamy wpływ i decydujemy, czy wchodzi teraz, czy przechodzi do kolejki. Dzięki temu unikamy paraliżu sprintu i lepiej wykorzystujemy czas zespołu.</text-justify>
 
<text-justify>Prosty filtr do każdej zmiany:</text-justify>
<ul class="disc">
<li>czy wpływa na użytkownika, konwersję lub logikę działania?</li>
<li>czy dotyczy funkcji, która została już zaplanowana lub zaakceptowana?</li>
<li>czy musi być wdrożona teraz, czy może poczekać?</li>
</ul>
 
<text-justify><orange>Jeśli choć jedna odpowiedź brzmi „tak”</orange>,zmiana powinna przejść przez planowanie i mieć określony priorytet.
<orange>Jeśli nie – warto ją odłożyć i wrócić do niej po zakończeniu bieżącego sprintu</orange>. Dzięki temu zespół nie traci rytmu, a projekt nie zaczyna dryfować pod wpływem pojedynczych impulsów.</text-justify>
 
<text-justify>Większość trudności w projektach e-commerce wynika nie z technologii, lecz z niepełnej lub spóźnionej komunikacji.<orange>Jasne ustalenia, szybka reakcja i precyzyjne decyzje robią większą różnicę</orange> niż stos użytych narzędzi.</text-justify>
 
<text-justify>Jeśli szukasz zespołu, który pracuje właśnie w ten sposób - <orange>odezwij się do ClawRock</orange>.</text-justify>

Skuteczna komunikacja z software house’em – konkretne porady dla zespołu e-commerce

Effective communication with a software house – specific advice for an e-commerce team

<text-justify>Do you want to create a new online store or rebuild the current one? We can lead you through the entire process. Starting from research and discovery, through Agile development (SCRUM), data migration, smooth "go live", to maintenance and building a long-term strategy. Our diverse team will be very helpful at every stage. We will help you adapt this process to your needs.</text-justify>



<text-justify>Implementing a new store from scratch is a very complex process. To do it right, you need to have an excellent knowledge of the selected eCommerce framework offer, what you can only configure, what you need to customize, and what you need to write from scratch. Even more important for the team is a good understanding of what the client would like to achieve.</text-justify>



<text-justify>A good understanding of business requirements is the key to project success. Minor misunderstandings can lead to frustration and conflict between the client and the agency.</text-justify>



<text-justify>Based on our experience at ClawRock, we have prepared processes and forms that will help you gather all the information and then properly divide it into tickets. The whole process consists of several steps, which are described below.</text-justify>

<text-justify>Our focus here is to gather all the information we need to start building your new eCommerce store. In discovery phase, we talk the most with the client. When a client has more than one department, we always want to talk to the one with the most knowledge in their department. We need to understand and match all the elements to have a well-functioning system. It is important that good communication is at the highest level from the very beginning.</text-justify>

Discovery Phase

<text-justify>In this phase, the most creative work takes place. Here we are able to capture or identify some features that were difficult to understand in the discovery phase. Our UI team is very detailed and wants to understand exactly how each part of the store should work. This curiosity helps a lot in the development phase.</text-justify>



More information can be found [[here]](/services/ux-ui-design)

Design UX/IU Phase

<text-justify>This is usually the longest part of the entire process. Here we work in the SCRUM methodology in 2-week sprints. At the end of each sprint, we upload the work done to the DEV environment, where the client can see the progress.</text-justify>



<text-justify>We try to divide all the business knowledge gained in the first phase into sprints. At the end of each sprint, we want the entire single feature to be ready for client testing. Sometimes this is not possible, so we divide the feature into smaller but still measurable fragments. Thanks to this approach, the client always has something to test after two weeks.</text-justify>

Development Phase

<text-justify>At least a week before Go Live, we finish all features required before the start and stop work on new features (if the client wants to split the project due to the acceleration of the start date). We send a fully completed working project to the UAT (User Acceptance Test) on an environment that is configured the same as the future live setup so that the client can catch all bugs before starting production.</text-justify>

Go Live 

<text-justify>This is the key part that can decide whether the project succeeds or not. To make sure that everything is in order, our ClawRock team goes into full support mode in the first few days (even on weekends) and we stay in constant contact with the client. When a critical error occurs, we fix it immediately. We also monitor the entire infrastructure and look for bottlenecks when traffic is high.</text-justify>

Post Go live

<text-justify>The last phase is optional, but almost all clients choose to work with us. Here we build new features, extend existing ones, and so on. In the maintenance phase, we can also work in SCRUM, but most clients, due to the constantly changing world of eCommerce, prefer to work in the Waterfall methodology with planning the next days. It should also be remembered that the store can never be left "on its own". To be secure, it must be updated to the latest version and meet current security requirements.</text-justify>

Maintenance Phase

Full ecommerce implementations

UX / UI Services

The main goal of any eCommerce site is to sell more and better. It is achievable by offering a personalized customer experience and acquiring the best merchandising, commercial animation and purchase support solutions.

The eCommerce market is constantly growing and evolving. Customers buy online by using smartphones and tablets as often as laptops and personal computers.

B2C consumer wants not only easy online access to their favorite retailers but personalized experience with custom product recommendations, variety of payment methods and preference recognition capabilities.

Customer Relationship Management (CRM) is a business philosophy that puts the customer at the center of the company's interest - not only at the sales stage, but also during the exploitation of the purchased product (and later). The CRM approach strengthens the bond between company and clients, maximizing the benefits that way. Good customer relations positively affect his satisfaction and attachment to company, resulting in increased chances of prolonging cooperation.

The CRM system is a tool supporting the realization of the CRM philosophy. When talking about the CRM system, it most often means specialized software with the functionality to collect information about customer relations - including:

1) contact details of companies and their employees
2) customer preferences and their special features
3) clients subject of interest (for example: inquiries about the offer)
4) identified sales opportunities
5) products used by the customer (both purchased from your company and from the competition)
6) history of cooperation with your company (for example: transactions made)
7) customer contacts with your company (for example: meetings, emails, phone calls)

Customer Relationship Management (CRM)

<orange>Automation of Daily Tasks</orange> - automated CRM system takes care of the task that must be completed in order for everything to function properly. Few examples we can mention are: filling out forms, sending reports, addressing legal issues.

<orange>Improved Efficiency for Multiple Teams</orange> - Automatically stored communication allows you to view emails, calendar and phone calls details in one accessible place. Multiple teams can access and share valuable information about clients to get the desired result of closing a sale, knowledge of new products or excellent customer service. Every employee can tag team member to get the right information to the right individual.

<orange>Data Analysis and Reporting</orange> - CRM systems store information in one place, simplifying the process of data analysis. You can personalize your dashboard to overview needed data such as customer information, sales goals or performance reports. Using data reporting you can make effective decisions to gain customer loyalty and long run profitability.

<orange>Improved Informational Organization</orange> - The more you know about your customers, the better you’ll be able to provide them with solutions to their problems. CRM allows you to store a list of customers and any important information regarding them. Access to their file is convenient due to the cloud, so no matter who is helping the customer in question, the same actionable data will be instantly available. This will result in saving more time for clients and employees.

<orange>Improved Ability to Cross-sell</orange> - The more you know about your customers the more your clients know you care about them. By creating a deeper relationship with your clients you get to know their needs and you can provide the solution to their next problem.

<orange>Enhanced Communication</orange> - CRM makes it possible to share access to the same customer data. There is always probability that your customers main point of contact with your company will not be available and the client will be forced to communicate with someone new. In that situation, some customers may find it inconvenient to once again describe their problem to another employee who doesn’t completely understand their unique preferences and issues. CRM helps in this matter by providing detailed customer information. Fact that CRM is cloud-based and accessible from any device with an Internet connection you are not limited only to the office.

<orange>Improved Customer Service</orange> - When your customers experience a problem they expect to quickly receive solution. With CRM your employees will be able to retrieve all important activities like past purchases, preferences and anything else that might assist them in solving customer problems. Your representatives, using past information and history, will be able to quickly deliver a solution, thanks to an accessible database of potential issues.

Benefits of CRM

Personalization in online stores is one of the most popular eCommerce trends. This topic refers to product recommendations, payment or shipping methods, even for the recovery of shopping carts. Without the use of techniques to adjust the B2C platform to the preferences of a specific customer, there is no reason to expect an increase in profits from online sales.

More and more customers expect individual offers as well as unconventional communication between them and the company. This means that users are more likely to choose online stores that will faster discover their needs related to offered assortment, sales process and communication. Maladjustment of the message content, inadequate suggestions of recommended products or accidental advertisements cause the lack of user actions and results in loss of the potential customers.

The reason why it is worth investing in personalization is the fact that customer spends significantly more time in the store. Thanks to this, they leave more data about their shopping tastes, what gives the store an advantage over competition. Good knowledge of customers and their preferences will help adjusting the store's offer and infrastructure to gain customer loyalty, and thus sell more and better. Based on shopper behavior during previous visits to the store, you can show him product recommendations that he may like, increasing the probability of purchase.

Personalization

<orange>Newcomers Friendly</orange> - Personalization can help you welcome new users to your website. Using email marketing welcome program you can get a better start with new customers, showing them that you have information relevant to their interests or needs. The personalization can be based on the first visited page of your website, purchase they made or the campaign that got their interest.

<orange>Call to Action (CTA) Conversion</orange> - A proper CTA can encourage customer to read a post, take a survey, start a free trial or watch a demo. Personalized CTAs perform significantly better than their generic counterparts. If customer who is already on your mailing list visits your site, he shouldn’t see a pop up asking to sign up again. In that situation client should be encouraged to take a different action, like starting a free trial or trying a product demo.

<orange>Improved Customer Loyalty</orange> - When you personalize your website to make it look warm, welcoming and individualized, you will surely boost customer loyalty. Most of the consumers choose brands that show they care about them. When you show your clients that you understand them, over time you will notice a higher long-term value.

<orange>Optimized Follow Up Emails</orange> - If you don’t want your emails filtered into spam folder, a good solution would be sending them less and better tailored for individual customer. You can sort visitors into different categories and send them follow-up email with personalized content. With proper tracking and website personalization, you don’t have to send survey emails in order to find out what your visitors are interested in. Customers will self-select desired categories and save you a lot of time and resources.

<orange>Increased Time on Website</orange> - Showing visitors content that is relevant to them, increases chances that they will stay at your site longer. In order to decrease bounce rate and improve time spent on site it’s crucial to personalize the experience. You want to give customer a reason to explore the site and hang out with your products. By analyzing clients past behavior, the site is able to fit client interests.

Benefits of Personalization

Content marketing is a business strategy, used to acquire a groups of regular customers. In this strategy, company take actions that promote valuable content for a specific segment of recipients. Content marketing is not one-way advertising message, but an undertaking that leads to creating long-lasting and intensive relationships with a selected group of clients.

Organizations that want to reach a specific group of customers use various types of content marketing tools. Few of many examples are publishing articles on your own website, conducting promotional activities using social media and more often creating video clips.

Published content most often relates to the usage and maintenance of product. By using video films, company shows the product's capabilities and functions as well as other utility features like shape or size. It is also very popular to create content that will affect the customer's habits and change their lifestyle.

Content marketing allows gaining a significantly higher number of sales leads compared to traditional marketing. Thanks to content marketing it is possible to build relationships with the customer through the information that he is looking for. Another very important benefit is creating a positive image of the company and the brand.

Content Marketing

<orange>Search Engine Visibility</orange> - Appearing on the first page of search engine results pages significantly increases visibility of your brand. Most of consumers begin their journey by using a search engine to discover new products and services. Targeting proper keywords and topics that your customers frequently search for should increase visibility of your brand.

<orange>Increased Website Traffic</orange> - Publishing articles and posts that are engaging and effective can result in increasing traffic to the website. Systematic publishing can result in multiplying amount of potential clients that visit your website.

<orange>Domain Authority</orange> - The perceived expertise, authority, relevance and trust of your site can be achieved by publishing helpful, entertaining and inspiring high quality content. A higher domain authority is strongly linked with higher search rankings.

<orange>Improved Brand Recognition</orange> - The more content a business publish, the better impression of your brand customer gets. A highly visible brand tends to be more often remembered by consumer, and content marketing can make sure that the emotions associated with your products are a positive ones.

<orange>Better Customer Relationships</orange> - Positive brand reputation can help gain a bigger audience but also increase the loyalty and closeness of your customer relationships. A systematic publishing of content helps your brand build bonds with existing clients - customers relying on you as a primary source of information are bound to stick around, buy more often, advocate for your brand and refer friends.

<orange>Decreased Marketing Costs</orange> - Content marketing is incredibly cost-effective, safe and available for anyone in any industry. During first steps of developing a content marketing strategy there might not be significant results, but over time you will see more growth. In return proper use of content marketing can easily multiply your investment.

Benefits of Content Marketing

Give your brand every opportunity to become distinguished trademark. We implement B2C eCommerce platforms that offer a personalized customer experience and simplify the purchase at omnichannel level.

If you are looking to know further about what we can do for your business contact us using this form below. Our experience and expertise is the key for your brand to achieve success in eCommerce business.

B2C Solutions

B2B commerce term applies to online transactions between companies. This kind of business model often involves wholesale distributors selling products to retail buyers. In many cases through B2B e-commerce manufacturers may also sell directly to retailers. Transactions in B2B system are cyclical, based on placing the product on the market and repeating the whole cycle. This process is not visible by the final customer.

No matter if you’re new to B2B ecommerce or you want to move onto higher level of ecommerce, it’s important to choose the right solution for your needs.

Advancements in digital technology pushes more and more businesses to transfer their services and products online. The companies that will not focus on a digital expansion are going to be left behind the competition.

If a manufacturer or distribution business do not invest into B2B e-commerce platform, this may result in losing revenues and potentially becoming a bankrupt.

In order to get an advantage over competition, what needs to be done is to provide better support through the quality customer support software and using proper e-commerce solutions.

## <orange>Modern B2B e-commerce system requirements</orange>

The B2B solutions are addressed to a closed group of customers who execute orders consisting greater quantities (eg 100, 200, 500). Therefore, the presentation of products in the catalog should be simplified and allow for their immediate identification.

Lists of products in categories and search engine should meet requirements:

1) important information for buyers (thumbnail, manufacturer's code, EAN, weight)
2) not contain descriptions and information not relevant to people who know the assortment very well
3) information about the quantity of products in the warehouse (numerical quantities - eg 1, 5, 25, 100, 500 or estimated quantities - large quantity, small amount, last items, etc.)
4) option to quickly add multiple products to the cart without reloading the page and entering the customer files

Product pages with extended descriptions are usually used by partners to get acquainted with new products in the offer. They are not that important when the contractor knows the goods and he wants to renew orders.

Listings and product catalogs

In B2B systems there are two most commonly used approaches. First method grants an access to the catalog and system only to registered (and logged in) users - this is a more restrictive approach. The second strategy is to make the catalog available to all users - but they can only see information if the product is available and what is its retail price.

Sharing part of the catalog information may have a positive impact on acquiring new business contacts (lead). This way, it is easier to promote the offer of wholesalers, for example in the Google search engine. Companies that reach the B2B website of the wholesaler, producer or distributor - may be interested in the offer and establish cooperation. For this reason, it is always worth sharing the widest possible amount of information.

Access to information

The cart and shopping path in the B2B systems are important aspects. The cart should allow easy editing and preview of the entire order (including SKU’s or bar codes). Importing and exporting the cart with products is also often used.

In case when the representatives are assigned to the clients, it is worth considering the possibility of placing orders by them to the customers favor. It can be done by allowing representative to load the user's cart and in case of any problems, he can quickly "take over" the cart and complete the order - without need to enter all the products from scratch.

Other functionalities useful in the B2B system

1) Sharing carts by customer employees
2) Saving the cart (order profiles)
3) Renewing completed orders

Cart and shopping path

In the case of regular online B2C stores, we usually deal with a simple discount and price module. The store usually has two price lists: basic and promotional for selected products. More advanced e-commerce systems allow granting individual discounts and discount coupons.

B2B e-commerce systems are characterized by use of very extensive modules for managing price lists and customer groups. The representatives or product managers can give customers individual discounts on assortment groups (categories, series, producers) and allocate additional discounts on selected orders. In B2B e-commerce systems additional mechanisms such as discount coupons, sales, etc. are rarely used.

Price lists, discounts, price groups

The search engine is a very important module of every system - regardless of whether B2B or B2C. In the case of B2B class software, however, it is necessary to take into account the specific way in which business partners can search for information. Very often they know by heart the part of the catalog. Adjusting the search engine to their needs by implementing functionalities will significantly speed up their work.

Search parameters by which client can find desired product are for example: bar codes (including adaptation to enter codes directly from the reader), producer codes, parts of product name, producers, distributors, selected attributes (eg 2m length) or product series.

Search Engine

Depending on the strategy and the methods of partners cooperation, the following sections may appear in the client's panel: orders, invoices, payments, trade credit, returns and refunds.

One of the most valued functions of the B2B system is the ability to quickly obtain information about the status of the order and download the necessary documents in digital form. Thanks to this, it is possible to significantly reduce the time needed to enter the order into the warehouse and accounting system.

Another important options are different access levels and multiple accounts for one client. In the case when we trade with larger partners, it is possible to separate accounts for ordinary users (who make orders) and separate access to invoices or trade credit.

Administrator panel

The newsletter module performs a very similar function in B2B solutions to modules known in B2C. Its purpose is to inform about new assortment items, important changes or promotions. An important difference is usually the more textual form of the template and many more products that can be found in the content of a single email.

Newsletter

## Main types of B2B e-commerce solutions

The B2B and B2C sales platforms may share the same mechanism, but there are some differences in B2B system:

1) Extended types of clients, including administrators, contact persons or sellers assigned to them from the other company.
2) Extended product price lists (with different prices depending on the order) assigned to individual customers.
3) Extended possibilities of managing discounts and granting them, according to complicated calculations (based on previous transactions, sales volume, sales value and customer type).
4) Other payment methods - deferred payments or trade credits
5) Dividing the order by delivery method and issuing several invoices per order
6) Different sales quantities - amount of pieces in the pack or by individual items
7) Integration with warehouse systems (ERP or CRM)
8) Other factors depending on the company requirements

Sales Platform

Marketing Automation can be described as a process where a whole bunch of tools makes selling easier. These are mostly additional applications outside the sales platform that manage all communication with the B2B customer before and after the purchase. During the purchase, the sales platform in most cases handles all communication and transactional emails.

Marketing Automation

Some customers need personalized recommendations based on their order history. Thanks to the personalization, the shopping process becomes much easier and faster. The company gains customer loyalty and notices increased income.

Personalization of the Offer

## Reason why company needs B2B system solution


The main reason why companies implement B2B systems is not to increase sales in any way or reach new customers. This is an intermediate goal - usually the acquisition of new contacts is carried out by the company's salespeople.

Often the company's most important goal is to reduce operating costs and increase the efficiency of the sales department. Wholesale orders are characterized by a long list of products ordered by the customer. There is nothing more risky than accepting such an order by phone or fax handwritten by our client. The B2B system allows you to reduce the time needed for customer service, minimize the number of mistakes and automate some of the processes.

The implemented B2B system should serve both us and our partners. When designing a system, it is worth including the improvements that will save them precious time. As a result, our clients will be more inclined to use the new system, and thus - we will reduce the negative effects that may appear when implementing a new B2B platform.

B2B Solutions

<text-justify>Choosing the right hosting environment can be very difficult. Which solution: cloud, dedicated servers or shared hosting are very difficult to choose for people who have no DevOps experience or knowledge. Once you have decided what programming language and framework you want for your eCommerce store, you are less likely to choose something wrong. You need to focus on a few simple questions, then you will choose the right technology (most known programming languages and eCommerce frameworks are good for most stores - of course, some are better, some are worse, but in general you can sell).</text-justify>

#### How to choose the right server infrastructure?

<text-justify>Should I be like a big eCommerce and have solutions in the information cloud, or should one strong dedicated server be enough? Or should I build an infrastructure consisting of several dedicated servers? These questions are common and not easy to answer, but if you work with an experienced team, you can rely on their knowledge and make the right decisions that will save you a lot of money, and the infrastructure will be stable and ready for sales peaks, e.g. on Black Friday.</text-justify>

#### What do you need to know?

<text-justify>You need to know your numbers as much as possible. How many products and categories do you have? How many users do you anticipate you will have? How many orders do you plan to have in one month, one day, one hour? How many users will you have on the website at one time... and many other questions. 🙂 If you are building a new store and you don't have these numbers, you need to check the competition and try to predict something.</text-justify>

#### How do we choose hosting?

<text-justify>Knowing all the answers, we provide a flexible infrastructure that will meet your requirements and 100% more. Server providers must offer good support and we must have a dedicated contact person. We also need to ensure that software and hardware are regularly updated and meet all the newest standards. We avoid small hosting providers.</text-justify>

Hosting

<text-justify>Every industry is different and has different customers. Our Solution Specialists Team will help you select and optimize solutions that will increase your sales, streamline your business operations and customer journey.</text-justify>

<text-justify>Creating a good eCommerce scaling strategy helps the store to organize the most important functions. It is clear that all stores must have a strategy, but not all of them do.</text-justify>



<text-justify>Our Solution Specialists Team works with client to get the most out of the store in the shortest possible time.</text-justify>



<text-justify>Sometimes few small decisions/features can double sales or significantly speed up the store.</text-justify>

<text-justify>Instead of working on complex features, we divide them into smaller parts and implement them faster or at the same time. We propose to implement several smaller functions that will improve the store better than a single larger one.This approach increases the time it takes to complete a large feature, but it's often worth making few small tweaks.</text-justify>

Strategy

<text-justify>Thanks to our experience in many technologies, systems and tools, clients often ask us to recommend a specific system or talk to see if they will make the right decision. We know perfectly how important decisions made by clients are, which is why we do our best to help the client make the right choice and not get stuck in something useless. Of course, everything depends on the needs and capabilities of the client.</text-justify>



<text-justify>The wrong choice can lead to frustration, slow expansion, or in the worst case, require a different system or a complete rebuild.</text-justify>



<text-justify>Our Team works with many stores and has encountered many problems. We know what works and what doesn't. You don't have to go through all the bugs :)</text-justify>

Consultation

Ecommerce Strategy and Consulting

Progressive Web Application or <orange>PWA</orange> is an application written in a web language (JavaScript + frameworks), which acts as a native mobile or desktop application: displays notifications, works offline in the background, can use device functions (camera, geolocation, gesture navigation). At the same time, unlike the application, you do not have to download it.

PWA solutions will work in every industry - from FMCG to news portals, however the most advantages will be visible in the trade related industries - both in B2B and B2C business models. PWA supports the omnichannel path, in which customer often searches for additional product information in the brick-and-mortar store.

PWA can also provide a new quality customer service by sending push notifications directly from the browser to regularly inform the client about invoices to be paid, orders to receive, etc.

Most beneficial sectors to use PWA

The application written in PWA combines benefits of using the Internet through the browser and through the application. Like the browser, it grants easy access directly from the search engine and does not require additional installation. Just like the application, it allows you to use the native functions of the mobile device such as push notifications, camera, QR or bar codes, geolocation.

Thanks to this functionalities, the user can conveniently browse content, search for information or make a purchase, using a mobile device without requirement to install a dedicated application. The PWA works (completely or partially) offline and when user adds PWA to the main screen of his device, it will take up significantly less space than a traditional mobile application. In addition, all modern mobile and desktop browsers support the technologies used to build the PWA.

PWA changes from a user's perspective

There is a "Progressive Web Application Checklist" document created by Google, containing requirements that an application must meet in order to be determined as compatible with PWA terms:

1) Regardless of how it is used and on which browser displayed, it should always function correctly.

2) Constant development and continuous improvement.

3) Responsiveness - the application can not cause problems in reception depending on the device on which it is used. It must be compatible with platform - desktop computers, tablets, smartphones, laptops or TVs.

4) Security - the use of the HTTPS protocol is required.

5) It should work in offline mode - in a situation where the device is not connected to the Internet, the application should keep portions of the page and be able to display them correctly. For example, in the case of online stores, providing at least part of the product catalog.

6) Speed - optimized amount of data transferred.

7) Easy sharing - efficient URL forwarding.

PWA Requirements

The implementation of PWA brings the following benefits:

1) Cost optimization (one team and one technology instead of separate teams for browsers and individual mobile applications)
2) Better results in search engines
3) Faster page loading
4) Easier and cheaper new user acquisition compared to the mobile application
5) Increased user engagement, which results into growth of conversion and decreases the bounce rate
6)Lack of typical problems associated with mobile applications (long deployment and update time, the need to download via a dedicated app store, Apple or Google verification)
7) Integration with any existing (or new) system acting as a data source.

Benefits of PWA implementation

The overall cost depends on several factors. First of all, it will depend on the expectations of the website's functioning and the actual level of PWA compatibility. Another thing is the scope of work needed in order to adapt the new elements of the Magento PWA platform to your website.

Professional help is necessary in this case - not just to create a reliable e-commerce solution, but also to plan it in an economical and ergonomic way for the customer. The result will be an online store acting like a mobile application - working not only from the browser level, but also on many other operating systems. The difference is that the creation and maintenance costs such as in the case of programs prepared for smartphones and tablets are completely eliminated . This website will be adapted to the development of PWA and its future modernization. It will be hosted on one platform, not like in mobile applications - on several operating systems. The initial contribution in the Progressive Web App includes not only creating an e-Commerce solution tailored to your needs, but also a foundation for further modernization.

Cost of creating an online store using PWA

Progressive Web Apps

<text-justify>The wide range of technologies and platforms can be overwhelming and choosing an ecommerce platform can be a very difficult task. Without familiarizing with and testing each platform, it is difficult to choose which one will best suit your business needs. You need to consider not only the features offered, but also the flexibility of the platform. This decision is crucial, and an unmatched choice can lead to frustration or, in the worst case, to failure.</text-justify>

<text-justify>Our ClawRock team can reduce the difficulty of choosing - by answering your concerns. We work with these platforms, so we have experience and inside knowledge that you won't find on platform sites. We know what works and what doesn't in some cases. We will help you think through all the pros and cons.</text-justify>

#### Which platform is right for my business?

<text-justify>In general, we can divide businesses into two main categories - B2B and B2C. Here we need to focus on the functions that are common to a particular case. Some platforms offer B2B functions OOTB, some are flexible enough that you can add or customize features to suit your needs, and some just aren't for your business.</text-justify>

<text-justify>We can also divide eCommerce stores into level of complexity. Some stores are just a list of products with categories, and the whole backend happens in external systems like ERP, PIM, etc. Then you should only focus on checking if the platform has all the required integrations. Most popular self-service eCommerce and SAAS or PAAS have all the features you need and are ready to work immediately.</text-justify>

<text-justify>On the other hand, there are companies that operate with complex logic and system adjustments are inevitable. In this case, the list of suitable platforms is shorter, and this is where you can make the most of our team. We will help you analyze your business logic and choose the best platform for your business.</text-justify>

Platform Selection

<text-justify>Most of our clients cooperate with us in some form after the implementation of the store. We usually work with our clients for years. Sometimes it's just an occasional task, and sometimes we have more work to do with new features and extensions than when building the initial store.</text-justify>

#### How can we cooperate?

<text-justify>We have a very flexible team, and we try to adapt to each client individually. We can also switch between all the options described below in a very convenient way. All changes are always discussed individually.</text-justify>

<text-justify>We can start with basic store maintenance and focus solely on security and upgrades. We agree here that the client wants to spend money only on the essentials and nothing else. Additionally, we jump into the project when something urgent happens.</text-justify>

The second option is the Waterfall approach. We have two types of tickets here:
1. security updates and bugs
2. improvements

<text-justify>We plan our work for the next few days, but if something urgent happens, we can always adjust our plan. The client is responsible for adding a new feature request and defining the priorities with the deadline.</text-justify>

<text-justify>The third and fourth options are quite similar, you can have 1-2 developers who work only on your project, or you can have a whole team that consists of frontend and backend developers, UX/UI and graphic designers. We can plan work in the SCRUM or Waterfall methodology or a mix of both.</text-justify>

<text-justify>We automatically assign a QA and Solution Specialist to all options to make sure our code is of the highest quality and offer you everything you can squeeze out of your store.</text-justify>

Maintenance

<text-justify>Integrating an external system, i.e., ERP can be difficult. If you have multiple internal systems, it is even more difficult to integrate them in such a way that they exchange data seamlessly. Thanks to the "we'll do it better" approach, we gain a lot of experience in the field of system integration from scratch. Our team has done many integrations of various systems. They all exchange data in a similar way, sometimes it is an API, sometimes CSV or JSON files, and sometimes XML. It can also be a real-life data exchange, and sometimes it is done every few minutes.</text-justify>

<text-justify>Difficulties may arise when you have millions of products or 10k. orders per hour and you need to prepare a smooth integration. Sometimes we get surprised by a strange limitation of external systems, e.g., API calls or a batch limitation. Thanks to the experience gained, we easily adapt to even the most difficult challenges. Even the worst-written system can be divided into smaller parts and optimized or rewritten only when necessary.</text-justify>

<text-justify>We know that external systems should help in running a business, but it happens that not all integrations are written correctly with good coding standards. If you are in such a situation, do not hesitate to contact us. Sometimes just 1-2 hours of consultation can make a difference.</text-justify>

System Integrations

<orange>Nowadays, we can buy online almost everything</orange> - from clothing, cosmetics and shoes, through furniture, electronic equipment, to a car, and even organic food products. The Internet has turned into one big shopping mall. We live faster and have less time for pleasure, so we try to facilitate everyday activities as much as possible. We can do our shopping without leaving home in a few minutes, even at 2:00AM.

The sellers themselves also want to facilitate their work. <orange>Synchronizing all sales channels together is more often noticed in the global e-commerce industry.</orange> The benefits are visible to the naked eye, and those who have already decided on the omnichannel strategy can count on profits.


**Need more information?**

<button href="/contact-us">Contact Us</button>

<orange>Omnichannel is a “multichannel” approach</orange> to sales that provides seamless shopping experience, whether the customers are shopping online from a desktop or mobile device, by telephone or in a brick-and-mortar store.

Although the trend continues to shape and it is difficult to define, it can be said that the omnichannel quintessence is the interaction between the seller and the buyer using countless integrated channels. Those channels can be stationary points, online stores, mobile devices, call centers, emails, etc. <orange>The essence of omnichannel is to focus on buyer</orange> - seller interaction in order to make it easier for the customer to reach the product.

A related omnichannel strain is <orange>omnichannel marketing</orange>. Potential customers can be reached by many channels (email campaigns, social media, TV ads) but a real challenge for a company is to figure out which ones their customers use. Another thing is delivering a consistent experience across those channels. The right approach to the client, appropriate marketing content and finally making profit are things without which company has no chance of success.

The consumer has more shopping options, but the company also has more options to reach the client and influence his decisions.

Definition of Omnichannel

The difference between the omnichannel and multichannel approach seems to blur a bit due to the use of numerous sales and marketing channels in both concepts. In fact, they differ significantly.

According to the multichannel, each of the media the company appears in can be treated separately. Often they will receive separate visions that will not be closely connected with each other. <orange>Omnichannel focuses on interlacing them.</orange> Each of the platforms used will be linked to the previous ones, which will lead to a high consistency in reception. The synergy of actions emphasize the value of the company and is ​​present in advertisements, products, customer service policy and any other areas. Acting in accordance with omnichannel, you can not encourage certain types of activities in <orange>one medium</orange>, and in the other use completely opposite ones - it will create conflicting message and company will risk getting wrong reception.

In customer relationship matter multichannel is focused on reaching the widest possible range of clients with all possible channels, while omnichannel puts an <orange>emphasis on keeping new customers.</orange> Building a good relationship with the client is a guarantee that he will stay with chosen company for a longer period of time. This increases the chance of <orange>identifying with the brand</orange> and the desire to <orange>share news with friends.</orange>

Activities focused on the convenience of shopping emphasize the understanding of the client's needs and give them a clear message that company knows what their expectations are. Thanks to this, the customer has the feeling that he uses <orange>solutions created specially for him.</orange>

Differences between Omnichannel and Multichannel

**Maintaining the integrity of channels**

The omnichannel strategy <orange>simplifies operation</orange> of the store and prevents the occurrence of problems such as incompatibile availability of products and different prices given in various sales channels. Different online and offline offers indicate the incompetence of the seller, which results in resigning from the purchase by a potential customer. Before buying a product, the customer can check its price both in the offline store as well as on the website. In the case when it turns out that the purchase of the product via the Internet is more expensive than in the traditional store, it’s obvious that he will choose the cheaper option. If prices are identical in both cases, online purchase becomes more frequent. <orange>Consumer expects flexibility from the seller</orange> and thanks to Omnichannel it is possible to integrate the channels so that he can buy in any way without choosing a lower price.

**Minimizing customer effort**

Another method of using the omnichannel strategy is to <orange>consider what may be a barrier for the client</orange>. When developing the functions of the store everything seems clear but in fact your customers may not find the information they need as quickly and simply as assumed. Properly built menus, intuitive categories and navigation buttons will help them browse your store.

If you have invested in a sponsored entry (in the cooperation of an online store with a blogger) and included your product in it - <orange>place a direct link</orange> to the place where potential customers can make a purchase.

In order to maximize the convenience of shopping you can <orange>ensure the highest quality of service</orange> in every place from which the customer gets to you. There can not be situations where e-mail contact will take much more time than getting a Facebook response.

**Convenient purchase finalization**

Potential customer gets acquainted with the assortment in various places. Often, before he decides to buy something, he looks at the selected product several times. Making possible to buy, for example from the Facebook level, is not only a convenience, but also a chance to use the <orange>full potential of the remarketing</orange>.

When a customer browse offer on the smartphone - it is a good idea to <orange>shorten the shopping process</orange> and let him pay in every possible form. The customer's desire to purchase may pass while redirecting from a social media site to a webstore. On the booming e-commerce market, it is necessary to <orange>take advantage of opportunities</orange>. Discouraging the customer to purchase by too complicated access to information is still one of the biggest problems for many e-stores.

This is an area where a company can gain an advantage over the competition, which has not yet focused on the omnichannel strategy.

Customer's needs are most important in Omnichannel

**Integrated Business** - omnichannel communication allows <orange>integrating</orange> customer service, sales, merchandising, inventory and enterprise resource planning. Every aspect of your business can <orange>work well-fitted together</orange> with other parts providing the highest quality services and products to your clients.

**Integrated Communication and Analytics** - Variety of communication channels gather a lot of information to process. Analytics provides the ability to <orange>understand and review</orange> communication with customers to define their needs. Omnichannel retail management provides cross-channel capability through you can interact with customer data, no matter where it was generated from and you can cross-reference it with other data generated from similar customers across platforms.

**Obtaining Data from Every Transaction** - Managing every channel for each customer means that individual transactions are gathered together <orange>minimizing the risk of losing it</orange> in the mix. From tracking when customers are likely to purchase certain products to tracking demographics of customers, each transaction contains potential to effectively manage your business.

**Delivering Complete Buying Experience** - There is much higher chance that customers will complete their purchases if they can get <orange>comprehensive information</orange> they need directly from the brand they’re buying from. If client has to leave your site to do research, there’s a possibility that he will not come back. Retail buyers often check products online before making a purchase. <orange>Providing online research materials can increase sales indicator</orange> - customers can get the relevant information they seek before they step ing into brick-and-mortar store. Customers contact with your brand since the beginning of their buying process greatly <orange>increases probability of completing the purchase.</orange>

Main benefits of Omnichannel

Omnichannel

<text-justify>Migration or platform change is always a huge project. This often leads to a full eCommerce implementation, as this is the best time to refresh the design, get rid of unused functions and switch to integrations better suited to the needs of your business.</text-justify>

<text-justify>The ClawRock team will guide you through all the steps, starting with choosing the right eCommerce platform, and then we will focus on migrating a key part of your current store. Based on our experience, we can suggest improvements, check your current functions, and identify unused ones that could be removed during the migration.<text-justify>

Migrations

<text-justify>It's a difficult time for the store owner who has to look for a new team to save the project. We know this very well and to help get out of the situation, we set up the ClawRock Rescue Team, which specializes in difficult problems and time pressure. Our crew consists of experts in all related parts of projects - backend, frontend, and devops.</text-justify>


<text-justify>We can usually start work within one business day. Sometimes finding the source of the problem is easy and we can fix it quickly, but sometimes we don't have good news for shop owners. If we find an error that cannot be fixed in a simple way, we propose a specific solution. Usually it is a function/integration rewrite, or in the worst case, when the key architecture was designed wrong, a whole store rewrite.</text-justify>


<text-justify>Transparency is very important to us. We don't want to exaggerate that we can fix everything, and it will be in a day or two. We can promise that after a few hours of debugging we will know what is going on in the project and how we can possibly fix it.</text-justify>

Rescue Mission

<text-justify>A separate type of rescue mission is to help after a hacking attack on the store. We have prepared scenarios of what the client needs to do before we start checking everything on the server and in the database.</text-justify> 



<text-justify>After the first few mandatory steps and removing the malicious code, we start our work, which is looking for security vulnerabilities and ways to patch them. Usually these are stores that did not have the current version of the system. Please note that upgrading the version has a huge impact on the security of the store. Sometimes there are more unknowns, and it is more complicated, but we can handle most cases.</text-justify>

Hacked eCommerce

<text-justify>Our ClawRock Team has created internal tools that we use to find all bottlenecks in Magento (Adobe Commerce). We work with many projects that we did not build, and we know exactly where to look for bottlenecks.</text-justify>



<text-justify>In complex systems, everything must be written optimally, because we don’t know when a piece of code can slow down the entire store and reduce possible sales. Sometimes just one function or SQL query can be slow, and sometimes many small unoptimized pieces of code combined can cause problems.</text-justify>



<text-justify>If you are familiar with any of the issues described above, please contact us at office@clawrock.com. Our team is ready to help you and start the rescue mission.</text-justify>

Optimization

Rescue missions and optimization

<text-justify>As a ClawRock Team, we are constantly working to improve the quality of our code. We are constantly developing procedures that allow us to quickly determine whether the entire project or just a specific function/integration was written in accordance with coding standards.</text-justify>


<text-justify>We divide our audit into several parts. The first step is to check PHP/JS/CSS code in general. This is the fastest part because we check it with standard tools like: ESlint, Sass Lint, CSS Lint, PHP CodeSniffer, PHP Mess Detector, PHP Copy/Paste Detector and Static Analysis. After checking the code, we already know in general how the project was written and what more or less we can expect in the next part. Thanks to this, we can quickly inform the client how good or bad the situation in the project is.</text-justify>

<text-justify>The second step is to check the selected platform coding standards. The code created for the needs of the project is checked for correctness of the extended basic functions or compliance with the platform's coding standards. In addition, we check if the most important functions do not have bottlenecks, vulnerabilities, etc.</text-justify>

<text-justify>The third stage is the installation of external platform-specific modules. We check conflict between installed modules, whether they are enabled and used, whether they are installed correctly, etc.</text-justify>

<text-justify>An additional thing that we check is the business logic. This verification takes place only at the Client's request. We need to familiarize ourselves with the requirements and assumptions of the project, and since this is time-consuming, we usually only check the most important functions. It all depends on what exactly the client needs to verify.</text-justify>

Additionally, we also check PHP version, Framework version, etc.

Code Audits

<text-justify>We are not security experts and we don’t perform penetration tests, DDoS tests. We focus on checking the most common security breaches and prepare recommendations on what the client needs to do to bring infrastructure and code security to the next, safer level.</text-justify>

Security Audits

<text-justify>As a result, we present a detailed PDF report with the indicated bad practices, bugs, and vulnerabilities in order from the most dangerous to less significant. Our report contains suggestions of what and when should be done. Sometimes it's just a few minor suggestions or recommendation to rewrite non-working functions. The worst-case scenario is when the entire project has to be rewritten, which is rare, but it does happen.</text-justify>

Results

Code and security audits

<text-justify>The concept of Digital Transformation hides many possibilities. You can transform just one of the most important processes in your company or decide that you want to go all-in and move all processes to digital technology. Deciding what to do first is usually obvious, but that's not always the case. Sometimes the fear that the “new” will work worse or not work at all can paralyze and lead to do nothing at all. With our help, your company can succeed in both technical and strategic matters.</text-justify>

<text-justify>Based on our experience, we suggest starting slowly with the most important process. Non-digital things in client companies are often not fully documented and taken for granted. This can lead to the lack of some functions in the digital process.<text-justify>

How do we suggest to start it?

<text-justify>The initial effort usually is profitable within next few months. After the changes, you will know better what is happening in your company, where your employees make the most mistakes. Then you can try not only to digitize another process, but also to improve the existing one based on data.</text-justify>

<text-justify>Your customers will also appreciate that you can operate more precisely and faster, which simply leads to improved customer loyalty and sometimes to an increase in the average sales basket.</text-justify>

Why is it worth doing?

Digital transformation - business at a higher level

4 weeks e-commerce

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We use Magento, a powerful and flexible e‑commerce platform used by businesses of all sizes to create and manage online stores. With payment processing, inventory management, and order tracking, Magento offers a comprehensive solution for online selling. It's user-friendly and scalable, making it the perfect choice for businesses looking for a reliable e‑commerce solution.

Powerful platform - Magento

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Let’s Build something amazing

Unlock endless possibilities for your online business with our unlimited new functions, designed to enhance your store's functionality and adapt to customer needs.

Rest easy knowing that our company regularly provides security updates, ensuring the utmost protection of your sensitive information and secure online transactions.

If you will stay with us after going live, you will get

Standardized data import

Optimized and flexible servers managed by LH.pl

How does it work?

Frequently Asked Questions module, allows businesses to easily provide helpful information and answers to common customer questions, improving the customer experience and reducing customer support inquiries.

Our module allows you to configure in an easy way a product feed, which you can then synchronise with Google Shopping and Facebook. You can manage everything from your Admin Panel.

Google Analytics (GA) and Google Tag Manager (GTM) configuration features, allowing businesses to easily track website traffic and customer behavior, and optimize their marketing efforts for better conversion rates and increased sales.

Built-in invoicing feature, specifically tailored to meet the requirements of the Polish market, enabling businesses to easily generate and manage invoices for their customers.

Przelewy24 module for newest Magento 2 version including extension for implementation payment method on PWA Studio.

Extended process of returning products connected with order and invoices including image upload, statuses, communication back and forth with the client.

Warehouse Management System (WMS) feature, provides businesses with the ability to easily manage their inventory, orders, and shipping processes, optimizing their supply chain management and increasing overall efficiency.

Modules extend the platform's functionality, allowing for the addition of new features, integration with third-party services, and customization of the user experience.

Modules we give

Optional modules which you can get

... and get on brand

Our service offers customizable ecommerce templates for businesses to create professional online stores quickly and easily. We provide pre-built template, expert guidance, and support to optimize your store for success, without requiring coding knowledge.

Choose your style

We’re carefully setting up essential features like payment gateways, shipping, product listing, tax setup, and website design to ensure a seamless ecommerce experience.

This step involves organizing products with accurate pricing, descriptions, images, and tax information for a smooth shopping experience.

Gain the ability to adapt and scale the system as the business grows or changes, by utilizing Magento technology.

We customize, to fit the client&apos;s brand by incorporating their branding elements, such as color schemes, logos, and typography, while ensuring a consistent user experience throughout the website.

Everything in 4 simple steps, estimated and charger per hour of our work.

What you will get in 4 weeks

Get your online store up and running in no time with our ecommerce platform, designed to launch in just 4 weeks.

<highlighted>4 weeks</highlighted> <darkmode>e‑commerce</darkmode>

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These positions represent essential components in the Magento configuration, working together to provide a fast, scalable, and reliable e‑commerce environment for your online store.

A popular open-source database management system that is used for storing and retrieving data in Magento. It provides high performance, scalability, and reliability for handling large amounts of data.

MariaDB

Powerful and scalable search engine used by Magento for advanced search functionality. It improves the speed and accuracy of search results, making it easier for customers to find products on your online store.

Elasticsearch

High-performance web server that Magento can utilize for handling incoming web requests. It acts as a reverse proxy server, load balancer, and cache server, efficiently serving web pages and optimizing the overall performance of the Magento store.

Nginx

PHP is the programming language used by Magento to power its functionality. Using the recommended PHP version ensures optimal performance, security, and compatibility with Magento and its extensions.

It helps improve the performance and response time of the store by storing frequently accessed data in memory, reducing the need to fetch data from the database.

redis

Server configuration

Many features empowering you to monitor your business, including:

provides a centralized hub, offering a comprehensive overview of your e‑commerce store's performance, including sales, customer activity, and key metrics, empowering you to make informed business decisions with ease.

Dashboard

Easily manage and track your product list, ensuring seamless inventory management and effortless product updates. Additionally, efficiently monitor and organize your order list, enabling streamlined order processing and enhanced customer satisfaction.

Product list, Order list

Easily track, manage, and process orders, view customer information, update shipping status, and provide exceptional support, ensuring smooth order fulfillment and customer satisfaction.

Order details

Experience your e‑commerce store from a customer's perspective with the customer view feature, enabling you to see and navigate your website as if you were a customer, ensuring a seamless user experience and allowing you to make data-driven optimizations for enhanced conversion and satisfaction.

Customer view

Get access to:

Unleash your e‑commerce business with our Magento-powered solution, granting you full access and control of your online store.

🔗 Dedicated URL only available for you for 2 weeks with no cost

🎛  Full access to admin panel - you can do anything what is possible in Admin Panel