Guide: How to choose the right Software House for e-commerce?
Creating a functional and customer-focused online store is a key element for success in the digital age of commerce. Working with the right Software House can make the process much easier. Find out what elements of selection play the most important role.
Case Study and Social Proof
According to GWI's The Slowdown Lowdown 2023 report, one of the most important factors in purchasing decisions is positive reviews - 31% of respondents indicated this answer, as well as brand trust (32% of respondents indicated this factor). No wonder - none of us wants to buy a cat in a bag.
Case studies and customer reviews allow you to assess the work of Software House specialists and take a look behind the scenes of operations. Pay special attention to projects that resemble your requirements and goals to see if Software House has experience in developing similar solutions.
As Claw Rock, we have experience in designing websites with a variety of products - from products for moms to clothing to diet catering. Click here to get a better idea of the results of our work.
Versatility of services (UX and UI)
A successful e-commerce store is one that offers both a pleasant and intuitive user experience (UX) and an attractive design (UI). Make sure your Software House offers services related to both interface design and user experience optimization.
Want to know why this point is so important? Check out our post: What are UX laws and how to use them in e-commerce?
Check what software the Software House uses
At Claw Rock, we have specialized in stores on Magento 2. The choice of this platform is not accidental. It has many benefits, including, but not limited to:
Flexibility: Magento is based on open code, which gives you unlimited possibilities to personalize and customize your store to your unique needs. A Software House with experience working with Magento will be able to take full advantage of the potential of this platform, customizing it to your vision and customers' requirements. Get to know Magento's features better and check out our post on setting up in-store promotions.
Scalability: the Magento platform is known for its ability to support stores of various sizes, from small start-ups to large enterprises. As a result, when your business grows, a store on Magento can grow with it, ensuring stability and performance even with a large number of users and orders.
Additional Modules: The Magento platform is compatible with many practical modules. At ClawRock, we have prepared such as:
ClawRock FAQ module – it makes it easy to configure and manage the Q&A section on your site. Thanks to it you will provide professional support at every stage of contact with your brand. The FAQ section provides answers to the most common questions, which saves your time by eliminating the need for direct contact.
P24 Payment Module – Gemius report "E-commerce in Poland 2022" showed that 68% of users prefer quick transfers as a form of payment. That's why we offer a convenient payment module Przelewy24 for Magento 2.4, enabling a variety of payment methods such as BLIK, credit cards, Apple Pay, Google Pay and many others. As a payment operator, Przelewy24 provides access to more than 350 online payment methods for a wide range of partners.
WMS – The Warehouse Management System (WMS) function is a key component for companies to effectively manage inventory, orders and shipping processes. By optimizing the supply chain, WMS improves overall efficiency by monitoring inventory in real time, streamlining order processes, controlling product quality, optimizing warehouse space, monitoring product movement, analyzing data, and increasing overall operational efficiency.
GA & GTM configuration – Google Analytics (GA) and Google Tag Manager (GTM) configuration features are key tools for companies to accurately track website activity and customer behavior, which translates into the ability to optimize marketing strategies. As a result, companies can achieve better conversion rates and increase the effectiveness of sales efforts by accurately monitoring website traffic, analyzing user behavior and improving marketing efforts based on the data obtained.
You can find more modules with descriptions of functionality on our website: click.
However, we realize that Magento is not ideal for everyone. If you don't know what to choose: Shopware, ORO Commerce, Sylius, Shopify or another platform, we will help you make the right decision.
Work mode (remote)
Working with Software House remotely, based on project monitoring and planning tools, has numerous benefits. Tools such as Jira, Asana, Trello and Redmine provide transparent communication and progress analysis, increasing transparency and trust between the client and the company.
In addition, by choosing a Software House that operates on a remote basis, you have access to a broad base of talented professionals from all corners of the country. You can work with the best experts who best fit your needs, without the constraints of location.
Price comparison
Both too high and too low pricing should be questionable.
A low cost may suggest the company's limited experience in the area of the project at hand, resulting in an incorrect estimate of the scope and complexity of the work. In such a case, there is a risk that the company will not be able to successfully complete the project or will try to renegotiate the price during implementation.
On the other hand, when the price of a project appears excessive, it is worth asking questions about the basis for such pricing. Differences in costs between companies may raise questions. If the Software House provides an honest justification for its pricing, showing what additional values or technical solutions it proposes, this is a good signal.
First contact – what is worth checking?
It's worth assessing whether you get along well with the Software House team. Many companies offer an initial, free consultation, during which you can discuss the budget, project schedule and juxtapose your expectations with real possibilities.
During this conversation, it's a good idea to raise questions about billing methods, such as hourly payment, lump sum payment or other options. It is also crucial to understand how the company bills for any additional work to avoid ambiguity in the future.
A discovery call is a great opportunity to explore what types of communication you can expect during the project. Clear and effective communication is key, so find out if the team is available and ready to respond to your needs and any changes in the project.
Also, don't forget to ask about preferred means of communication. Does the company use traditional channels such as emails and phone calls, or does it use dedicated apps for project communications? Knowing these details will help avoid misunderstandings and ensure smooth cooperation.
You have the opportunity to get to know our company inside out with a free consultation with our CEO. This meeting will give you a better understanding of our capabilities, our approach to projects, and how we can support your goals. Learn more now!
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